This youth exchange is a creative, hands-on week where young people from across Europe learn how to design their own social campaigns. After getting to know each other, participants explore what makes movements like #FridaysForFuture effective and identify issues that matter to their generation.
They learn key campaign skills such as storytelling, defining audiences, and choosing communication channels, then gather inspiration during a city visit. The program includes practical production days using smartphones and simple digital tools to create videos, posters, and social media content, plus a challenge to produce a wordless visual campaign. The week ends with reflection, a celebration, and the Youthpass certificate. Participants leave with new skills, confidence, friendships, and their own creative campaign materials.
